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This Village Called Earth: Embracing Sustainability and Green Investments

In a world that feels increasingly interconnected, our beloved "village called Earth" continues to shrink, courtesy of globalization, amplified further by technology's relentless march. As UNWTO Secretary-General Zurab Pololikashvili rightly asserted, "Tourism has never been more important for our economies or for our societies."

From the seasoned veterans and baby boomers to the tech-savvy Gen Z, each generation has its unique stories to tell about the transformations witnessed on their journeys through this breathtaking village.

Change is an immutable aspect of life. While we cannot halt the tide of change shaping our existence and societies, we possess the power to steer these changes in a positive direction.

Crushed Rock, Mpape-Abuja.

To ensure that our cherished global village remains a haven for generations to come, we must take decisive action today.

The theme for this year's World Tourism Day, "Tourism and Green Investments," is exceptionally fitting. As investments in the tourism sector pick up momentum following the setbacks caused by the COVID-19 pandemic, it is imperative that we approach this resurgence with unwavering focus and a resolute commitment to sustainability.

We all bear witness to the impacts of climate change. It is our duty to invest wisely in our planet and its people, fostering a deeper understanding of our world and nurturing responsible, eco-conscious development that safeguards the Earth's future.

Technology continues its unstoppable evolution. The true victors in this ever-changing landscape will be those who invest in collaboration and knowledge-sharing to leverage scientific advancements for the betterment of our daily lives and the environment.

Nigeria stands as an untapped gem in the realm of tourism investments, brimming with potential and awaiting exploration. It invites travelers to discover its riches and participate in its sustainable development. Visit Nigeria now and be a part of an exciting journey toward a greener, more prosperous future.

Under the banner of "This Village Called Earth," we can unite our investments and efforts in harmony with the theme of "Tourism and Green Investments." Together, we can craft a sustainable future for our beloved global village, ensuring its enduring charm for generations yet to come.

Oluwatobi Brian Oyewole, oluwabrian@tagnigeria.com

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